HELLO, I AM GEORGE

I help companies become customer-centric and offer digital experiences that inspire action and drive impact

WHO I AM

I am an advisor with a diverse set of skills and knowledge that I can apply to various challenges. I bridge user problems with key business goals. Throughout my career, I have worked with corporate clients and tech startups in Greece and Cyprus in Banking, Insurance, FMCG, and Energy sectors.

I hold a BSc in Computer Science and an MSc in Digital Innovation and Entrepreneurship. I am also a candidate for an Executive MBA in Financial Planning.

Linkedin

WHAT I DO

Strategy

Define the current state and establish a roadmap

Business and industry analysis

Product feature prioritization

Business model and pricing

Go to market planning

Design

Craft the product customer experience

Customer journey mapping

Wireframing and prototyping

User experience experimenting

Flows diagramming

Optimization

Understand your target audience's needs and pain points

KPIs setup

Interactions evaluation

Customer experience optimization

Customer data analysis

LATEST WORKS

ERGO is a multinational insurance company with offices in Greece. As an advisor for ERGO, I played a key role in shaping the company's brand new digital products, ensuring they met the needs of users and aligned with business goals.

myERGO

FundBox

Alpha Bank is one of the four systemic banks in Greece. As an advisor for Alpha Bank, I used my expertise to improve its digital products, initialize the creation of a design system, align their design operations and crate a new front-end architecture.

eWealth

designOps

Flexfin is an independent financial institution offering financing and cash flow management services. As an advisor for Flexfin, I made significant changes to website and web application in order to improve their customer-centric profile.

User experience

Product strategy

TrainMe is a fitness company with smart equipment and a mobile app. As an advisor for Trainme, I created the overall journeys and user experience. I alos helped founders determine the best pricing model for their go to market strategy.

Product experience

Business strategy

Hendo (ΔΕΔΔΗΕ) tasks include the operation, maintenance and development of the power distribution network in Greece. As an advisor for Hendo, I help the IT department to create user-centric solutions and adopt innovative client-side architectures.

Mobile application

User flows

Metro is the biggest B2B retailer in Greece. As an advisor for Metro, I helped the company redesign and optimize the customer journeys by analyzing data and improving the various aspects of the customer journey

User journeys

E-commerce platform

LET'S TALK

If you have a project that you would like to discuss, feel free to reach out to me.